BrainFuels
Mushroom-based nootropic gummies formulated to support cognitive performance, mental energy, focus, and better sleep restoration.
From idea to
market-ready brand.
Formulation, sourcing, compliance and launch support, in one connected team.
Describe your product idea and get your starter brief in minutes.
Science-backed formulation One team, idea to launch Transparent, no-fluff process
POPULAR RIGHT NOW
Start a brief# Sports Nutrition
Energy gels, protein shots, pre-workout and recovery formats.
# Plant-Based Protein
Pea, rice and blended protein powders and drinks.
# Vitamins & Supplements
Daily wellness, immunity and sleep-support formats.
# Electrolytes & Hydration
Hydration, recovery and oral rehydration formats.
# Herbal & Ayurvedic
Adaptogen and botanical-based wellness products.
# Functional Foods & Beverages
Better-for-you snacks, drinks and everyday FMCG.
BUILT ACROSS CATEGORIES
- Nutraceuticals
- FMCG
- Wellness
- Sports nutrition
- Beverages
- Personal care
Product Brief Advisor
A clearer starting point for your product.
Bring your idea. Leave with a founder brief, ingredient reference options and the questions to take to your formulator.
AI-generated guidance, not a finished formula. Qualified expert review required.
Build your product briefServices
Everything between your idea and the shelf.
01
Product Formulation
A formula built for your customer, your claims and your cost target.
02
Ingredient Research
Ingredients chosen on evidence, quality and supply reliability.
03
Competitor Benchmarking
A clear view of the market so your product has a reason to win.
04
Manufacturer Sourcing
Vetted manufacturers matched to your volumes, format and budget.
05
Regulatory Compliance
Labels, licences and approvals prepared before they slow you down.
06
Import Guidance
A practical route for moving products and ingredients across borders.
Process
Six stages. One partner.
- 1
Idea
We pressure-test your concept and define the brief.
- 2
Research
Market, competitor and ingredient research shapes the direction.
- 3
Formulate
Formulas are developed, refined and sampled.
- 4
Source
We shortlist and brief the right manufacturing partners.
- 5
Comply
Labelling and regulatory requirements are mapped and met.
- 6
Launch
You go to market with a finished, compliant product.
About
A product partner, not just a supplier.
Curio Labs brings formulation, research, sourcing and regulatory know-how under one roof. Instead of managing separate consultants, labs and manufacturers, you work with one team that owns the path from idea to market-ready product.
Science-backed
Every formulation decision starts with evidence, not trends.
Transparent
Clear scope, honest advice and no hidden steps along the way.
Launch-focused
We measure progress by one thing: a product ready for market.
Who we work with
Built for brands at every stage.
Startups & founders
Turning a first product idea into a launch-ready brand, without building a full team first.
FMCG brands expanding into wellness
Adding credible health and wellness lines alongside an existing portfolio.
D2C & nutraceutical brands
Extending ranges, improving formulas or moving to better manufacturing partners.
Ways to work together
Engage us for one step or the whole journey.
Every project is scoped to your brief. Tell us what you need and we'll recommend the right fit.
Single service
For teams that need help with one stage — a formula, a manufacturer shortlist or a compliance review.
Talk to usProduct development package
For founders who want one product taken from brief to production-ready.
Talk to usFull brand build
For businesses launching a new brand and range, with us alongside from idea to launch.
Talk to usClients
Our Clients
Meet our clients.
PachPlus
Plant-based nutrient formulations designed for transdermal delivery and absorption through the skin.
Crude
All-natural, honey-based electrolyte energy gels designed to provide rapid energy replenishment for athletes and fitness enthusiasts.
WHY CHOOSE US
Built on trusted foundations
Supported by India's startup and innovation ecosystem.
FAQ
Common questions.
Can't find your answer? Ask us directly.
Have a product idea? Let's make it real.
Tell us where you are today and we'll map the next steps.
Contact
Tell us what you're building.
Share a few details and we'll be in touch to discuss your project.
- No obligation first conversation
- Advice tailored to your stage
- Clear scope before any work begins